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Certificate

Certified Sales and Marketing Professional

Certificate Programs > Certified Sales and Marketing Professional
Certificate

Certified Sales and Marketing Professional

 Duration 5-8 weeks           Language English         Skill level Beginner
 Lectures 23                           Certificate Yes               Full Lifetime access 

2,154 learners

The goal of this certificate program is to explore basic and advanced concepts of sales and marketing management. The aim of the certificate program is to familiarize students with principles of marketing and its role in business practice. You will learn to apply strategic marketing decisions and choices and be able to evaluate the use of marketing strategies for competitive advantage.

During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.

The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.

Certificate Price

EUR399

499 EUR

PURCHASE

The certificate program is appropriate for the students that wish to develop professionally, increase their sales and marketing management skills, and seek career advancement by moving into sales and marketing roles.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 5-8 weeks (depends on your pace)
    Format: Online
    Commitment: 7 – 10 hours per week
    Certificate: Awarded by SSBM Geneva and University of Zagreb
    Fee: 399 EUR

LEARNING OBJECTIVES

At the end of this course, you will be able to:

• Acquire negotiation skills and the ability to apply the acquired knowledge in new and unfamiliar circumstances, using understanding of the principles of marketing
• Communicate effectively in a manner appropriate to leadership roles
• Gain the ability to use new technologies
• Understand the principles of marketing and its role in business practice
• Be able to evaluate approaches to marketing analysis
• Be able to apply strategic marketing decisions and choices
• Be able to evaluate the use of marketing strategies for competitive advantage

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

Strategic Marketing
Lecture 1 Introduction
Lecture 2 Definition of the Strategic marketing
Lecture 3 External and internal analysis of your marketing plan
Lecture 4 Marketing program
Lecture 5 Leadership strategy
Lecture 6 STP framework positioning process. Segmentation and target marketing
Lecture 7 Target market coverage. Distribution strategy
Lecture 8 Customer insights. Customer acquisition strategy
Lecture 9 The market strategy
Lecture 10 The Product market strategies
Lecture 11 Marketing plan. Brief summary and the guide how to build up your marketing plan

Sales Marketing integration
• Introduction to Smarketing
• Main Definitions and Vocabulary
• Sales vs. Marketing Approach
• Types of Marketing and Sales Relationship
• Integration of Sales and Marketing in Practice
• Organisational Structure in Customer Oriented Companies
• Sales-Ready Lead
• Service Level Internal Agreement
• B2B Smarketing
• Smarketing IT
• Marketing and Sales Failures
• Experience Economy
• 4P to 4E Marketing Mix
• Exercises/Study Cases

TEACHING METHOD

This course is presented entirely online.
Modules can be completed in your own time and at your own pace.

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva and University of Zagreb.

What will this certificate program bring to your career?

  • Build the Skills to Get Job Ready
  • Hands-On Project
  • Earn a Career Credential
  • Gain sales and marketing management skills
  • Get a holistic understanding of how sales & marketing works
  • Be able to apply sales tools
  • Develop marketing management skills

Is this certificate for you?

This certificate program is designed for individuals who have on-the-job sales or marketing management experience (whether or not sales or marketing manager is their formal job role), who are not certified sales & marketing management professionals, and who might or might not have received formal sales or marketing management training

This certificate is unique in such a way that it will insist on the practical side of various sales and marketing management tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical aspects.

One of the major outcomes of this certificate program will be that you will increase your sales and marketing management skills, apply a formalized and standards-based approach to sales and marketing management, and seek career advancement by moving into a formal project manager job role.

This certificate will bring you a diploma: “Certified Sales and Marketing Professional” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

The goal of this certificate program is to explore basic and advanced concepts of sales and marketing management. The aim of the certificate program is to familiarize students with principles of marketing and its role in business practice. You will learn to apply strategic marketing decisions and choices and be able to evaluate the use of marketing strategies for competitive advantage.

During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.

Beyond mere description of theoretical lectures, the emphasis will be on practical aspects of sales and marketing management.

Fee

The total fee* for the certificate is: 399 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

Strategic Marketing
• Introduction
• Definition of the Strategic marketing
• External and internal analysis of your marketing plan
• Marketing program
• Leadership strategy
• STP framework positioning process. Segmentation and target marketing
• Target market coverage. Distribution strategy
• Customer insights. Customer acquisition strategy
• The market strategy
• The Product market strategies
• Brief summary and the guide how to build up your marketing plan

Sales Marketing integration
• Introduction to Smarketing
• Main Definitions and Vocabulary
• Sales vs. Marketing Approach
• Types of Marketing and Sales Relationship
• Integration of Sales and Marketing in Practice
• Organisational Structure in Customer Oriented Companies
• Sales-Ready Lead
• Service Level Internal Agreement
• B2B Smarketing
• Smarketing IT
• Marketing and Sales Failures
• Experience Economy
• 4P to 4E Marketing Mix
• Exercises/Study Cases

Course will cover each topic with several online video lectures. After each lecture, students are strongly encouraged to practice the related topics of each lecture in corresponding exercises/readings/etc.

Purchase

To pay for the certificate go HERE.

Experts in Business Education

We are “Experts in Business Education”. Our core values stand on:

  • Innovation
  • Diversity
  • Connectivity
  • Expertise

We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.

Some of the companies our certificate students come from

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Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

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