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Customer Data Driven Marketing & Analytics

Certificate Programs > Customer Data Driven Marketing & Analytics
Certificate

Customer Data Driven Marketing & Analytics

 Duration 8-10 weeks           Language English         Skill level Medium
 Lectures 23                            Certificate Yes               Full Lifetime access 

 

The goal of this certificate is to explain how to focus on customer satisfaction, leverage technology and data to provide the best possible solutions for your business and customers in the digital age. Satisfied customers lead to higher profits, advocacy, loyalty and long-term relationships. Technology has significantly changed the way we live as well as the customer purchasing journey and relationship changed drastically. That leaves us with two choices; either evolve with it and become more technically savvy or else get left behind. There are plenty of tools available like analytics or data extraction to help you understand your customers and how to engage with them.

The program additionally goes into the strategic understanding of how marketing paradigms change from classical one way communication to real time personalized communication that leverages data collected and processed using – Martech – artificial intelligence, predictive analytics and marketing automation tools. 

Effective Marketers need to be strategic about how they use massive amounts of data and information available to them. This means not only knowing how to reveal consumer behavior, but also how to identify trends and patterns to more effectively reach your target audience. Beside strategic aspects, during the course we would look at many best practices from companies like: Google, Facebook (Meta), Netflix, UBER, IBM, Coca Cola, Zeta Global, Amazon etc.

 

Certificate Price

EUR999

The Certificate in Customer Data Driven Analytics and Marketing will equip you with the skills to give your organisation a competitive advantage in any industry by using data to make decisions, extract business insights and predict future trends in order to to enhance customer experience by analyzing data. 

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 8-10 weeks (depends on your pace)
    Online
  Commitment: 7 – 10 hours per week
    Certificate: Awarded by SSBM Geneva
    Fee: 999 EUR

LEARNING OBJECTIVES

At the end of this course, you will be able to: – Explain the key ideas behind customer experience, customer focus, role of data and various data types and the basics of data privacy, big data and how to turn data into business value as well as you will learn the basic principles of data analytics and its measures and dimensions and technology digital enablers. Additionally, it places an emphasis on working with data, databases, and performing and interpreting descriptive analytics an visualization techniques in the context of contemporary, data-rich decision making environments including various business and management applications and contexts.

COURSE REQUIREMENTS

The course has several sections that can be rather advanced such as Machine Learning or Python programming. Although, it is not necessary to have full understanding or advanced knowledge of how Machine Learning or Python work, it is strongly advised for better comprehension that student get some general understanding of what Machine Learning is and how Python works

PROGRAM OUTLINE

 Introduction to Customer Data Driven Marketing 
 Customer Experience
 Building Customers Journey Maps
 Customer Focus and Macro Journey Maps
 Role of Data
 Data Types and Strategy Principles
 Big Data
 Turning Data into Business Value
 Data Collection 
 Data Analytics 
 First Party Data Strategy 
 Technology- Digital Enablers
 Customer Data Platform 
 Putting Systems together for Customers Data Driven Marketing 
 Traditional vs. Customers Data Driven Marketing 
 What is Success? 
 Introduction to Data Analytics and Decision Making
 About Data
 Visualization 
 Data Processing + Power Query
 Power BI
 Database and SQL
 Python and Data Analytics 

TEACHING METHOD

This course is presented entirely online. Modules can be completed in your own time and at your own pace. This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva.

Applied Learning Projects

This Customer Driven Data Marketing and Analytics Certificate has a strong emphasis on applied learning. 

The entire approach consists of a series of hands-on chapters that are explained through various video lectures. Throughout this certificate program you will be exposed to assignments and projects that will provide you with practical skills with applicability to real jobs that employers value, including:

 

What will the Certificate in Customer Data Driven Analytics and Marketing bring to your career?

  • Build the Skills to Get Job Ready
  • Gain an Understanding of Customer Experience
  • Earn a Career Credential
  • Gain Data Analysis Skills
  • Get a Holistic and Strategic Understanding of Business
  • Be able to Extract Strategic Business Insights
  • Develop Data Visualization Skills
  • Get Technology Savvy

Is this certificate for you?

This course will equip managers in any industry with the skills to make data-driven decisions for a competitive advantage and to enhance customer experience. 

This certificate is unique in such a way that it will not insist on any mathematical or statistical aspects of the data analytics, but rather on the practical implementation of various managerial tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical, statistical or mathematical aspects of the data science.

One of the major outcomes of this masterclass will be that you will acquire new data visualization skills that will enable you to make faster, smarter and more data driven decisions in a fast-paced data driven world and you will gain an understanding of customer experience. 

This certificate will bring you a diploma: “Certificate in Customer Data Driven Marketing and Analytics” that is delivered by SSBM Geneva.

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme Structure

The goal of this certificate program is to help you understand the strategic aspect of customer experience that drives satisfaction providing real time personalized communication to customers leveraging data collected and processed using artificial intelligence. In addition, you will learn how to develop your skills as a data-savvy manager who are managers that are not necessarily data-science experts, but understand what analytics can and cannot do, how to ask the right questions, and, most importantly, how to interpret data to make better decisions.

To that end, through this masterclass you study several basic analytics techniques, focusing on how you can apply them in practice, interpret their output, build intuition, and leverage them in decision-making.

Specifically, we will focus on Customer Experience, Role of Data, Big Data, Data Collection, Data Analytics and Decision Making, Traditional vs Customers Data Driven Marketing, Visualizations, Data Processing and Power Query, Power BI, Database and SQL, Python etc. 

Fee

The total fee* for the certificate is: 999 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

MODULE 1 Customer Data Driven Marketing and Analytics  

 Introduction to Customer Data Driven Marketing 
 Customer Experience
 Building Customers Journey Maps
 Customer Focus and Macro Journey Maps
 Role of Data
 Data Types and Strategy Principles
 Big Data
 Turning Data into Business Value
 Data Collection 
 Data Analytics *
 First Party Data Strategy 
 Technology- Digital Enablers
 Customer Data Platform 
 Putting Systems together for Customers Data Driven Marketing 
 Traditional vs. Customers Data Driven Marketing 
 What is Success? 

MODULE 2 Data Analytics and Decision Making 

 Introduction to Data Analytics and Decision Making
 About Data
 Visualization 
 Data Processing + Power Query
 Power BI
 Database and SQL
 Python and Data Analytics 

Course will cover each topic with several online video lectures followed each time by a practical project. After each lecture, students are strongly encouraged to practice the related topics of each lecture in corresponding lab exercises.

Purchase

To pay for the certificate go HERE.

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