Duration 8-10 weeks Language English Skill level Medium
Lectures 23 Certificate Yes Full Lifetime access
The goal of this certificate is to explain how to focus on customer satisfaction, leverage technology and data to provide the best possible solutions for your business and customers in the digital age. Satisfied customers lead to higher profits, advocacy, loyalty and long-term relationships. Technology has significantly changed the way we live as well as the customer purchasing journey and relationship changed drastically. That leaves us with two choices; either evolve with it and become more technically savvy or else get left behind. There are plenty of tools available like analytics or data extraction to help you understand your customers and how to engage with them.
The program additionally goes into the strategic understanding of how marketing paradigms change from classical one way communication to real time personalized communication that leverages data collected and processed using – Martech – artificial intelligence, predictive analytics and marketing automation tools.
Effective Marketers need to be strategic about how they use massive amounts of data and information available to them. This means not only knowing how to reveal consumer behavior, but also how to identify trends and patterns to more effectively reach your target audience. Beside strategic aspects, during the course we would look at many best practices from companies like: Google, Facebook (Meta), Netflix, UBER, IBM, Coca Cola, Zeta Global, Amazon etc.
The Certificate in Customer Data Driven Analytics and Marketing will equip you with the skills to give your organisation a competitive advantage in any industry by using data to make decisions, extract business insights and predict future trends in order to to enhance customer experience by analyzing data.
This Customer Driven Data Marketing and Analytics Certificate has a strong emphasis on applied learning.
The entire approach consists of a series of hands-on chapters that are explained through various video lectures. Throughout this certificate program you will be exposed to assignments and projects that will provide you with practical skills with applicability to real jobs that employers value, including:
This course will equip managers in any industry with the skills to make data-driven decisions for a competitive advantage and to enhance customer experience.
This certificate is unique in such a way that it will not insist on any mathematical or statistical aspects of the data analytics, but rather on the practical implementation of various managerial tools and techniques used in daily jobs. This aspect sets apart this course from many others where the focus is too much on the theoretical, statistical or mathematical aspects of the data science.
One of the major outcomes of this masterclass will be that you will acquire new data visualization skills that will enable you to make faster, smarter and more data driven decisions in a fast-paced data driven world and you will gain an understanding of customer experience.
This certificate will bring you a diploma: “Certificate in Customer Data Driven Marketing and Analytics” that is delivered by SSBM Geneva.
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
The goal of this certificate program is to help you understand the strategic aspect of customer experience that drives satisfaction providing real time personalized communication to customers leveraging data collected and processed using artificial intelligence. In addition, you will learn how to develop your skills as a data-savvy manager who are managers that are not necessarily data-science experts, but understand what analytics can and cannot do, how to ask the right questions, and, most importantly, how to interpret data to make better decisions.
To that end, through this masterclass you study several basic analytics techniques, focusing on how you can apply them in practice, interpret their output, build intuition, and leverage them in decision-making.
Specifically, we will focus on Customer Experience, Role of Data, Big Data, Data Collection, Data Analytics and Decision Making, Traditional vs Customers Data Driven Marketing, Visualizations, Data Processing and Power Query, Power BI, Database and SQL, Python etc.
The total fee* for the certificate is: 999 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
MODULE 1 Customer Data Driven Marketing and Analytics
Introduction to Customer Data Driven Marketing
Building Customers Journey Maps
Customer Focus and Macro Journey Maps
Role of Data
Data Types and Strategy Principles
Turning Data into Business Value
Data Analytics *
First Party Data Strategy
Technology- Digital Enablers
Customer Data Platform
Putting Systems together for Customers Data Driven Marketing
Traditional vs. Customers Data Driven Marketing
What is Success?
MODULE 2 Data Analytics and Decision Making
Introduction to Data Analytics and Decision Making
Data Processing + Power Query
Database and SQL
Python and Data Analytics
Course will cover each topic with several online video lectures followed each time by a practical project. After each lecture, students are strongly encouraged to practice the related topics of each lecture in corresponding lab exercises.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
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