Duration 4-6 weeks Language English Skill level Medium
Lectures 4 Certificate Yes Full Lifetime access
Healthcare Communications Professional Certificate program is designed to provide you with a complete overview of healthcare communication practices. Students will gain the capacity for the adaptation which is necessary for doing business in the global environment.
Special emphasis is given to resolving conflicts and managing a crisis.
You will be able to respond to rapid changes in the HC industry and position your practice of organizational right. Additionally, you will acquire excellent communications skills with patients, colleagues and partners.
Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:
The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.
The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.
The certificate program is appropriate for all those that wish to develop professionally, increase their communication skills and knowledge and their implemenation, and seek career advancement by getting certified.
This certificate program is designed for individuals who have on-the-job communcications experience, who are not certified professionals, and who might or might not have received formal accounting training.
This certificate is unique in such a way that it will insist on the exploring modern communications strategies and outline and combine modern theoretical concepts of strategies and tactics aim of educating students to be able to manage in the organizational context.
One of the major outcomes of this certificate program will be that you will increase your skills by getting insights on organization’s internal and external environment.
This certificate will bring you a diploma: “Healthcare Communications Professional Certificate” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
This certificate program is designed for individuals who are interested in working in the healthcare industry, such as in public health, health education as well as advancing the healthcare experience.
What job opportunities can students seek upon completion of the certificate program?
The total fee* for the certificate is: 399 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
Lecture 1 Fundamentals of managing a crisis in healthcare
Lecture 2 Essentials of managing social media crisis
Lecture 3 Effective communication with patients
Lecture 4 Healthcare ‘Corporate’ reputation & positioning strategies
Course will cover each topic with several online video lectures.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
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