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Healthcare Communications Professional Certificate

Certificate Programs > Healthcare Communications Professional Certificate
Certificate

Healthcare Communications Professional Certificate

 Duration 4-6 weeks               Language English         Skill level Medium
 Lectures 4                                 Certificate Yes               Full Lifetime access 

 

Healthcare Communications Professional Certificate program is designed to provide you with a complete overview of healthcare communication practices. Students will gain the capacity for the adaptation which is necessary for doing business in the global environment.

Special emphasis is given to resolving conflicts and managing a crisis.

You will be able to respond to rapid changes in the HC industry and position your practice of organizational right. Additionally, you will acquire excellent communications skills with patients, colleagues and partners.

Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:

  • Learn bespoke and proven techniques for communications with patients and healthcare professionals
  • Find out the best Marketing, Communications, and PR strategies to position your Healthcare practice or organization to win
  • Learn how to draft a stakeholder map and develop a communications strategy for your growing healthcare business
  • Gain an understanding of adhering to patients’ safety guidelines and available techniques to manage it
  • Learn how to recognize the signs of crisis in healthcare and get ready for a response
  • Learn how to ensure security and business continuity for your staff and your organization in times of crisis
  • Learn how to address social media in case of a crisis in the healthcare environment

 

The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.

 

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.

Certificate Price

EUR399

The certificate program is appropriate for all those that wish to develop professionally, increase their communication skills and knowledge and their implemenation, and seek career advancement by getting certified.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 4-6 weeks (depends on your pace)
    Format: Online
  Commitment: 8-10 hours per week
    Certificate: Awarded by SSBM Geneva and University of Zagreb
    Fee: 399 EUR

LEARNING OBJECTIVES

At the end of this course, you will:

  • Be able to resolve conflicts and manage a crisis in the healthcare environment
  • Be able to respond to rapid changes in the HC industry and position your practice or organization right
  • Gain an ability to make strategic decisions
  • Acquire excellent skills for communication with patients, colleagues, partners
  • Gain an understanding of adhering to patients’ safety guidelines
  • Learn how to recognize the signs of crisis in healthcare and get ready for a response
  • Learn how to ensure security and business continuity for your staff and your organization in times of crisis
  • Learn how to address social media in case of a crisis in the healthcare environment
  • Learn how to draft a stakeholder map and develop a communications strategy for your growing healthcare business

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

Lecture 1 Fundamentals of managing a crisis in healthcare
Lecture 2 Essentials of managing social media crisis
Lecture 3 Effective communication with patients
Lecture 4 Healthcare ‘Corporate’ reputation & positioning strategies

TEACHING METHOD

This course is presented entirely online. Modules can be completed in your own time and at your own pace. This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva and University of Zagreb.

What will this certificate program bring to your career?

  • Knowledge and awareness of communication in healthcare
  • Develop and apply communication techniques
  • Earn a career credential
  • Be able to think strategically about how to select and employ communication practices in healthcare
  • Get a holistic understanding of communications strategy
  • Develop a clear understanding of the day-to-day responsibilities of healthcare professionals

Is this certificate for you?

This certificate program is designed for individuals who have on-the-job communcications experience, who are not certified  professionals, and who might or might not have received formal accounting training.

This certificate is unique in such a way that it will insist on the exploring modern communications strategies and outline and combine modern theoretical concepts of  strategies and tactics aim of educating students to be able to manage  in the organizational context.

One of the major outcomes of this certificate program will be that you will increase your  skills by getting insights on organization’s internal and external environment.

This certificate will bring you a diploma: “Healthcare Communications Professional Certificate” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

This certificate program is designed for individuals who are interested in working in the healthcare industry, such as in public health, health education as well as advancing the healthcare experience.

What job opportunities can students seek upon completion of the certificate program?

  • Entrepreneur
  • Marketing or Public Relations Specialist
  • Product Manager
  • Community Health Education Specialist
  • Community Relations Manager
  • Customer Success Manager
  • Patient Experience Coordinator

Fee

The total fee* for the certificate is: 399 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

Lecture 1 Fundamentals of managing a crisis in healthcare
Lecture 2 Essentials of managing social media crisis
Lecture 3 Effective communication with patients
Lecture 4 Healthcare ‘Corporate’ reputation & positioning strategies

Course will cover each topic with several online video lectures.

Purchase

To pay for the certificate go HERE.

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Still Wondering Why Study at SSBM?

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We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

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