Duration 6 weeks Language English Skill level Medium
Lectures 10 Certificate Yes Full Lifetime access
Public Relations in Sports certificate program is designed to provide you with a complete overview of public relations opportunities within the sports industry. The program provides insights on understanding an organization’s internal and external environment as well as identifying and addressing public relations situations that emerge in these environments.
You will learn how to develop objectives, design strategies and select tactics that can better serve the organization’s goals. Additionally, you will learn from current public relations strategies, by analyzing and discussing good and bad practices. This program also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.
During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.
Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:
To provide an overview of the various functions of public relations and the normative process of public relations program development and implementation in sport industry
To develop skills in strategic public relations management based on an analysis of current and historical case studies
To practice developing and applying strategy and tactics based on a sound understanding of public relations concepts and practices
To encourage students to think strategically about how to select and employ public relations tactics are most fitting for a client and/or problem
Develop a clear understanding of the day-to-day responsibilities of public relations professionals.
To understand the essence of PR as a practical discipline within the sport organization; be aware of its functions, strategies and particular techniques.
To understand how public relations theory and practice developed and how public relations is practiced in different countries and sport associations.
Aware of different types of stakeholders involved in private and public sport organizations that use public relations strategies.
To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world.
The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.
The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.
The certificate program is appropriate for the all those that wish to develop professionally, increase their Public Relations skills and knowledge and their implemenation in sports industry, and seek career advancement by getting certified.
This certificate program is designed for individuals who have on-the-job PR experience, who are not certified PR professionals, and who might or might not have received formal PR training
This certificate is unique in such a way that it will insist on the exploring modern PR functions and outline and combine modern theoretical concepts of PR strategies and tactics aim of educating students to be able to manage PR in the organizational context.
One of the major outcomes of this certificate program will be that you will increase your PR skills by getting insights on organization’s internal and external environment.
This certificate will bring you a diploma: “Certified Public Relations Professional” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
Public Relations in Sport is a course designed to provide you with a complete overview of public relations opportunities within the sports industry. The course provides insights on understanding an organization’s internal and external environment; as well as identifying and addressing public relations situations that emerge in these environments. Students will learn how to develop objectives, and design strategies and select tactics that can better serve the organization’s goals. Additionally, students will learn from current public relations strategies, by analyzing and discussing good and bad practices. This course also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.
The total fee* for the certificate is: 399 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
ORGANISATION OF PR
COMMUNICATION STRATEGY DEVELOPMENT
IDENTITY – REPUTATION & ETHICS
PR PLAN & BUDGET
SPONSORSHIP, PATRONAGE, DONATION
EVALUATION AND REVISION
Course will cover each topic with several online video lectures.
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