EXPERTS IN BUSINESS EDUCATION
Certificate

PR in Sports

Certificate Programs > PR in Sports
Certificate

PR in Sports

 Duration 6 weeks               Language English         Skill level Medium
 Lectures 10                           Certificate Yes               Full Lifetime access 

 

Public Relations in Sports certificate program is designed to provide you with a complete overview of public relations opportunities within the sports industry. The program provides insights on understanding an organization’s internal and external environment as well as identifying and addressing public relations situations that emerge in these environments.

You will learn how to develop objectives, design strategies and select tactics that can better serve the organization’s goals. Additionally, you will learn from current public relations strategies, by analyzing and discussing good and bad practices. This program also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.

 

During the certificate program variety of teaching methods will be used: from basic explanations of terms and concepts, exercises, working on case studies, individual work in finding the application of the presented knowledge and group/team work on the project.

Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:

  • To provide an overview of the various functions of public relations and the normative process of public relations program development and implementation in sport industry

  • To develop skills in strategic public relations management based on an analysis of current and historical case studies

  • To practice developing and applying strategy and tactics based on a sound understanding of public relations concepts and practices

  • To encourage students to think strategically about how to select and employ public relations tactics are most fitting for a client and/or problem

  • Develop a clear understanding of the day-to-day responsibilities of public relations professionals.

  •  To understand the essence of PR as a practical discipline within the sport organization; be aware of its functions, strategies and particular techniques.

  • To understand how public relations theory and practice developed and how public relations is practiced in different countries and sport associations.

  • Aware of different types of stakeholders involved in private and public sport organizations that use public relations strategies.

  • To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world.

The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.

Certificate Price

EUR890

The certificate program is appropriate for the all those that wish to develop professionally, increase their Public Relations skills and knowledge and their implemenation in sports industry, and seek career advancement by getting certified.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 6 weeks (depends on your pace)
    Format: Online
  Commitment: 9-11 hours per week
    Certificate: Awarded by SSBM Geneva and University of Zagreb
    Fee: 890 EUR

LEARNING OBJECTIVES

At the end of this course, you will be able to:

– To provide an overview of the various functions of public relations in sports and the normative process of public relations program development and implementation
– To develop skills in strategic public relations management based on an analysis of current and historical case studies
– To practice developing and applying strategy and tactics based on a sound understanding of public relations concepts and practices and their implementation in sport
– To encourage students to think strategically about how to select and employ public relations tactics are most fitting for a client and/or problem
– Develop a clear understanding of the day-to-day responsibilities of public relations professionals.
– To understand the essence of PR as a practical discipline within the sport organization; be aware of its functions, strategies and particular techniques.
– To understand how public relations theory and practice developed and how public relations is practiced in different countries and sport organizations.
– Aware of different types of stakeholders involved in private and public organizations that use public relations strategies.
– To understand, recognize, and examine the phenomenon of media transparency and its application for the public relations profession and practice in a global world

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

– Chapter 1 INTRODUCTION
– Chapter 2 ORGANISATION OF PR
– Chapter 3 COMMUNICATION STRATEGY DEVELOPMENT
– Chapter 4 IDENTITY – REPUTATION & ETHICS
– Chapter 5 PR PLAN & BUDGET
– Chapter 6 NONVERBAL COMMUNICATION
– Chapter 7 EFFICIENT COMMUNICATION
– Chapter 8 SOME OF THE BIGGEST PR SCANDALS IN SPORT
– Chapter 9 SPECIFIC RELATIONSHIPS – SPONSORSHIP, PATRONAGE, DONATION
– Chapter 10 EVALUATION AND REVISION

TEACHING METHOD

This course is presented entirely online.
Modules can be completed in your own time and at your own pace.

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva and University of Zagreb.

What will this certificate program bring to your career?

  • Knowledge and awareness of various functions of public relations in sports
  • Develop and apply PR strategy and tactics
  • Earn a Career Credential
  • Be able to think strategically about how to select and employ public relations tactics are
  • Get a holistic understanding of PR in sports
  • Develop a clear understanding of the day-to-day responsibilities of PR professionals
  • Develop PR skills

Is this certificate for you?

This certificate program is designed for individuals who have on-the-job PR experience, who are not certified PR professionals, and who might or might not have received formal PR training

This certificate is unique in such a way that it will insist on the exploring modern PR functions and outline and combine modern theoretical concepts of PR strategies and tactics aim of educating students to be able to manage PR in the organizational context.

One of the major outcomes of this certificate program will be that you will increase your PR skills by getting insights on organization’s internal and external environment.

This certificate will bring you a diploma: “Certified Public Relations Professional” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

Public Relations in Sport is a course designed to provide you with a complete overview of public relations opportunities within the sports industry. The course provides insights on understanding an organization’s internal and external environment; as well as identifying and addressing public relations situations that emerge in these environments. Students will learn how to develop objectives, and design strategies and select tactics that can better serve the organization’s goals. Additionally, students will learn from current public relations strategies, by analyzing and discussing good and bad practices. This course also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs. 

Fee

The total fee* for the certificate is: 399 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

  • INTRODUCTION

  • ORGANISATION OF PR

  • COMMUNICATION STRATEGY DEVELOPMENT

  • IDENTITY – REPUTATION & ETHICS

  • PR PLAN & BUDGET

  • NONVERBAL COMMUNICATION

  • EFFICIENT COMMUNICATION

  • SPECIFIC RELATIONSHIPS
  • SPONSORSHIP, PATRONAGE, DONATION

  • EVALUATION AND REVISION

Course will cover each topic with several online video lectures.

Purchase

To pay for the certificate go HERE.

Experts in Business Education

We are “Experts in Business Education”. Our core values stand on:

  • Innovation
  • Diversity
  • Connectivity
  • Expertise

We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.

Some of the companies our certificate students come from

Check our gallery with student interviews, photos and latest graduation ceremonies.

Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

Newsletter

Stay in touch with SSBM to receive our educational offers and promotions.

By submitting you agree to receive emails from SSBM.