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Certificate

Strategic Management in Sports

Certificate Programs > Strategic Management in Sports
Diploma

Strategic Management in Sports

 Duration 8 weeks               Language English     Skill level Medium
 Lectures 14                           Diploma Yes               Full Lifetime access 

2,258 learners

The course introduces students to sports strategic management concepts. The aim of the course is to familiarise students with knowledge, tools and techniques needed to integrate basis of sports organization concepts with sporting innovation and management processes.
Basic topics and segments of strategic sports management that you will address in this course are: sporting environment context, fundaments of sports organizations, sports managers roles and tasks, human resources management, sport innovation and more.

The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.

The Certificate in Strategic Management in Sports will equip you with the skills to give your organisation a competitive advantage in any industry by using the knowledge to make decisions, extract business insights, and predict future trends in strategic management related to sports.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 8 weeks (depends on your pace)
    Format: Online
  Commitment: 7 – 10 hours per week
    Certificate: Awarded by SSBM Geneva and University of Zagreb
    Fee: 890 EUR

LEARNING OBJECTIVES

At the end of this course, you will be able to:

– Use knowledge, tools and techniques needed to integrate basis of sports organization concepts with sporting innovation and management processes
– Demonstrate an understanding of the Strategic Sports Management Approach
– Demonstrate an understanding of the sport managers roles,tasks and responsibilities in an sport organization
– Understand new players and new technologies incorporated in strategic management in sports

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

Chapter 1 Introduction to Sport Organizations
Chapter 2 Main Definitions and origins
Chapter 3 Examples of Sport Organizations
Chapter 4 Strategic Sports Management Approach basis
Chapter 5 Sports Manager’s managerial tasks
Chapter 6 Mission, Vision and Values
Chapter 7 Strategic Sport Management process
Chapter 8 Performance evaluation
Chapter 9 Performance management model
Chapter 10 Driving Innovation in Sport
Chapter 11 Digitalization in Sport
Chapter 12 New Media and new players in Sports Industry
Chapter 13 E-Sports: new dynamics and targets
Chapter 14 Exercises/Study Cases

TEACHING METHOD

This course is presented entirely online.
Modules can be completed in your own time and at your own pace.

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva and University of Zagreb.

What will the Certificate in Data and Business Analytics bring to your career?

  • You will acquire the ability to understand, recognize and interact with the sporting environment by the knowledge of the sport strategic management basis.
  • You will study the literature (books) in the fields of sports management which will help you to gain the necessary knowledge to solve tasks, tests, exercises and case studies.
  • You will gain the ability to use the tools to play, evaluate and lead innovation processes in sporting environment
  • Develop a clear understanding of the day-to-day responsibilities of sport management professionals
  • Earn a Career Credential
  • Learn about the Strategic Sport Management process and its connection with the growing sport industry

Is this certificate for you?

This course provides a broad-based introduction to Strategic Management related to Sport. It does not matter if you are an athlete, sports administrator or a business professional with the interest in sports industry, if you are interested in sports management it is always important to know which strategic processes are implemented in sports and what are its peculiarities.

Strategic management course is divided into 3 main modules .
First module teaches you about the Strategic Management in Sport Organizations
Second module will be about the structure of sport and Analysis and Performance Evaluation in Sport Organization.
Third module explains what is happening in  the field od strategic management in sports today and is mainly focused in Sport Innovation.

This certificate will bring you a diploma: “Certificate in Data and Business Analytics” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

The course introduces students to sports strategic management concepts. The aim of the course is to familiarise students with knowledge, tools and techniques needed to integrate basis of sports organization concepts with sporting innovation and management processes

       
Basic topics and segments of strategic sports management that students will address in this course are: sporting environment context, fundaments of sports organizations, sports managers roles and tasks, human resources management, sport innovation and more.

 

Fee

The total fee* for the certificate is: 890 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

 

Chapter 1 Introduction to Sport Organizations
Chapter 2 Main Definitions and origins
Chapter 3 Examples of Sport Organizations
Chapter 4 Strategic Sports Management Approach basis
Chapter 5 Sports Manager’s managerial tasks
Chapter 6 Mission, Vision and Values
Chapter 7 Strategic Sport Management process
Chapter 8 Performance evaluation
Chapter 9 Performance management model
Chapter 10 Driving Innovation in Sport
Chapter 11 Digitalization in Sport
Chapter 12 New Media and new players in Sports Industry
Chapter 13 E-Sports: new dynamics and targets
Chapter 14 Exercises/Study Cases

Purchase

To pay for the certificate go HERE.

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