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Strategic Management Professional Certificate

Certificate Programs > Strategic Management Professional Certificate
Certificate

Strategic Management Professional Certificate

 Duration 8 weeks               Language English         Skill level Medium
 Lectures 19                           Certificate Yes               Full Lifetime access 

1,514 learners

Strategic Management Professional Certificate program is designed to provide you with a complete overview of strategic management opportunities. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics.

Special emphasis is given to the integration and coordination of the functional areas within the enterprise.

You will learn how to develop objectives, design strategies and select tactics that can better serve organizational goals. Additionally, you will learn from current strategic management strategies, by analyzing and discussing good and bad practices. 

 

Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:

  • To provide an overview of the various functions of strategic management and the normative process of  program development and its implementation in the sports industry
  • To develop skills in strategic management based on an analysis of current and historical case studies
  • To practice developing and applying strategy and tactics based on a sound understanding of strategic management concepts and practices
  • To encourage students to think strategically about how to select and employ management tactics are most fitting for a client and/or problem

The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.

 

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.

Certificate Price

EUR399

The certificate program is appropriate for all those that wish to develop professionally, increase their strategic management skills and knowledge and their implementation in sports industry, and seek career advancement by getting certified.

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 8 weeks (depends on your pace)
    Format: Online
  Commitment: 9-11 hours per week
    Certificate: Awarded by SSBM Geneva and University of Zagreb
    Fee: 399 EUR

LEARNING OBJECTIVES

At the end of this course, you will:

  • Understand the nature of competition and industries at an advanced level.
  • Understand how external forces such as social, political/legal, economic, and technological, influence strategic decision-making and firm performance.
  • Understand the sophisticated relationships among the functional areas of an organization (marketing, human resources, production, finance, and accounting) and how effective strategic planning requires a concerted effort among all functional areas.
  • Understand strategy research, including extensive use of the internet as a research tool.
  • Apply the strategic management model to the analysis of an ongoing enterprise, including industry,
    environmental, and firm assessments; firm, business, and functional strategic assessments; development and evaluation of strategic alternatives; and strategic implementation and control.

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

1. Introduction: the World of Strategic Management
2. The Evolution of Management Thinking
3. What is your Strategy Strength?
4. Defining Strategic Management
5. Strategy Formulation
6. Are You Fit for Managerial Uncertainty?
7. The Strategic Management Process
8. Formulating Corporate-Level Strategy (Part 1)
9. Formulating Corporate-Level Strategy (Part 2)
10. Formulating Business-Level Strategy (Part 1)
11. Formulating Business-Level Strategy (Part 2)
12. Why should you be concerned about Functional Level Strategy?
13. Why is Global Strategy Important?
14. Global Strategies
15. Strategy Execution
16. Does Goal Setting Fit Your Management Style?
17. Does Goal Setting Fit Your Management Style?
18. Planning for a Turbulent Environment (Part 1)
19. Planning for a Turbulent Environment (Part 1)

TEACHING METHOD

This course is presented entirely online. Modules can be completed in your own time and at your own pace. This interactive, supportive teaching model is designed for working professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva and University of Zagreb.

What will this certificate program bring to your career?

  • Knowledge and awareness of various strategic management functions
  • Develop and apply strategy and tactics
  • Earn a Career Credential
  • Be able to think strategically about how to select and employ strategic management tactics
  • Get a holistic understanding of strategic management
  • Develop a clear understanding of the day-to-day responsibilities of management professionals

Is this certificate for you?

This certificate program is designed for individuals who have on-the-job management experience, who are not certified management professionals, and who might or might have not received formal management training

This certificate is unique in such a way that it will insist on exploring modern Strategic Management functions and outline and combine modern theoretical concepts of  strategies and tactics with an aim of educating students to be able to manage  in an organizational context.

One of the major outcomes of this certificate program will be that you will increase your  skills by getting insights on organization’s internal and external environment.

This certificate will bring you a diploma: “Strategic Management Professional Certificate” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise.

Also, you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).

Fee

The total fee* for the certificate is: 399 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

1. Introduction: the World of Strategic Management
2. The Evolution of Management Thinking
3. What is your Strategy Strength?
4. Defining Strategic Management
5. Strategy Formulation
6. Are You Fit for Managerial Uncertainty?
7. The Strategic Management Process
8. Formulating Corporate-Level Strategy (Part 1)
9. Formulating Corporate-Level Strategy (Part 2)
10. Formulating Business-Level Strategy (Part 1)
11. Formulating Business-Level Strategy (Part 2)
12. Why should you be concerned about Functional Level Strategy?
13. Why is Global Strategy Important?
14. Global Strategies
15. Strategy Execution
16. Does Goal Setting Fit Your Management Style?
17. Does Goal Setting Fit Your Management Style?
18. Planning for a Turbulent Environment (Part 1)
19. Planning for a Turbulent Environment (Part 1)

Course will cover each topic with several online video lectures.

Purchase

To pay for the certificate go HERE.

Experts in Business Education

We are “Experts in Business Education”. Our core values stand on:

  • Innovation
  • Diversity
  • Connectivity
  • Expertise

We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.

Some of the companies our certificate students come from

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Still Wondering Why Study at SSBM?

SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.

With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

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