Duration 8 weeks Language English Skill level Medium
Lectures 19 Certificate Yes Full Lifetime access
Strategic Management Professional Certificate program is designed to provide you with a complete overview of strategic management opportunities. This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics.
Special emphasis is given to the integration and coordination of the functional areas within the enterprise.
You will learn how to develop objectives, design strategies and select tactics that can better serve organizational goals. Additionally, you will learn from current strategic management strategies, by analyzing and discussing good and bad practices.
Beyond mere description of theoretical lectures, the emphasis will be on the following course goals:
The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.
The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.
The certificate program is appropriate for all those that wish to develop professionally, increase their strategic management skills and knowledge and their implementation in sports industry, and seek career advancement by getting certified.
This certificate program is designed for individuals who have on-the-job management experience, who are not certified management professionals, and who might or might have not received formal management training
This certificate is unique in such a way that it will insist on exploring modern Strategic Management functions and outline and combine modern theoretical concepts of strategies and tactics with an aim of educating students to be able to manage in an organizational context.
One of the major outcomes of this certificate program will be that you will increase your skills by getting insights on organization’s internal and external environment.
This certificate will bring you a diploma: “Strategic Management Professional Certificate” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
This course includes a study of strategic planning including mission statement development, analysis of the external environment and internal organizational factors, development of strategic alternatives, selection of appropriate alternatives, implementation of strategies, and competitive strategies and dynamics. Special emphases are given to the integration and coordination of the functional areas within the enterprise.
Also, you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
The total fee* for the certificate is: 399 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
1. Introduction: the World of Strategic Management
2. The Evolution of Management Thinking
3. What is your Strategy Strength?
4. Defining Strategic Management
5. Strategy Formulation
6. Are You Fit for Managerial Uncertainty?
7. The Strategic Management Process
8. Formulating Corporate-Level Strategy (Part 1)
9. Formulating Corporate-Level Strategy (Part 2)
10. Formulating Business-Level Strategy (Part 1)
11. Formulating Business-Level Strategy (Part 2)
12. Why should you be concerned about Functional Level Strategy?
13. Why is Global Strategy Important?
14. Global Strategies
15. Strategy Execution
16. Does Goal Setting Fit Your Management Style?
17. Does Goal Setting Fit Your Management Style?
18. Planning for a Turbulent Environment (Part 1)
19. Planning for a Turbulent Environment (Part 1)
Course will cover each topic with several online video lectures.
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
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