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Luxury Marketing Webinar by Fabien Lacroix
Wealth trends are constantly changing. While using a standard luxury product marketing strategy for every consumer may generate sales, by fine-tuning your approach you can get more business from the luxury consumer who becomes a loyal customer.
What is Luxury Marketing?
Luxury marketing is the business of promoting and selling high-end products. Not only do luxury brands draw consumers in with their high-end products, but they also actively manage the perception of these products. Incorporating data about your market potential, is a key part of a luxury marketing strategy.