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We are glad to invite you to participate in SSBM Geneva’s webinar on the topic of “Positioning in the Consumer’s Mind”. The webinar will help you to understand that positioning is innate when we are entering a new, unknown or unfamiliar group of people and how this naturalness should also be applied in business. We also naturally try to choose a position that is not already taken by someone else, because we want to be different. The webinar will include a discussion as well as a Q&A session and will be hosted by Ivana Nobilo, PhD.