EXPERTS IN BUSINESS EDUCATION
Certificate

Sports Marketing

Certificate Programs > Sports Marketing
Diploma

Sports Marketing

 Duration 6 weeks               Language English     Skill level Medium
 Lectures 9                           Diploma Yes               Full Lifetime access 

1,945 learners

The course introduces students to sports marketing concept with actual and live examples. The aim of the course is to give sports marketing knowledge to students by providing various tools, examples and techniques.
Basic topics and segments of sports marketing that this course addresses are: what is sports marketing,best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.

The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.

The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.

The Certificate in Sports Marketing will equip you with the skills to give your organisation a competitive advantage in any industry by using the knowledge to make decisions, extract business insights, and predict future trends in marketing related to sports.

 

Overview

Overview

    Course start: Anytime
    Language: English
    Duration: 6 weeks (depends on your pace)
    Format: Online
  Commitment: 10 – 12 hours per week
    Certificate: Awarded by SSBM Geneva and University of Zagreb
    Fee: 990 EUR

LEARNING OBJECTIVES

At the end of this course, you will be able to:

– To know analysis and diagnostic tools for sports market research
– To know, analyze and assess strategies for the development, launching and positioning of new products.
– To analyze and assess marketing strategies for the internationalization of sports activity.
– To have a good command of technological tools for the exploitation of business resources through marketing.
– To know, analyze and assess the role of digital communities and social media in sports business.
– To know basic digital marketing tools used in sports.

COURSE REQUIREMENTS

None.

PROGRAM OUTLINE

Chapter 1 Introduction to Sports Marketing
Chapter 2 Main Definitions
Chapter 3 Sponsorships / Partnerships
Chapter 4 Media Rights in sports marketing
Chapter 5 Digitalization in sports marketing
Chapter 6 Strategy in sports marketing
Chapter 7 Successful examples from different leagues / federations / clubs
Chapter 8 Exercises/Study Cases

TEACHING METHOD

This course is presented entirely online.
Modules can be completed in your own time and at your own pace.

This interactive, supportive teaching model is designed for busy professionals and results in unprecedented certification rates for online courses.

MATERIALS

All reading materials for this course will be made accessible to you through the SSBM Online Learning Portal. Notes for each module are often downloadable, and you are able to save your current learning status and continue whenever you like.

DIPLOMA

Upon successful completion of the certificate you will be awarded with a diploma delivered by SSBM Geneva and University of Zagreb.

What will the Certificate in Data and Business Analytics bring to your career?

  • You will acquire basics of sports marketing for real life and sports industry.
  • You will learn the basics of sports marketing with examples from all over the world rather than academic only knowledge.
  • You will get creativity through best examples, thus your creativity will be triggered
  • You will learn new types of technologies for all aspects of sports marketing
  • Earn a Career Credential
  • You will learn to analyze and assess marketing strategies for the internationalization of sports activity.

Is this certificate for you?

This course provides a broad-based introduction to Marketing related to Sport. It does not matter if you are an athlete, sports administrator or a business professional with the interest in sports industry, if you are interested in sports marketing it is always important to know what is sports marketing, best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.

This certificate will bring you a diploma: “Certificate in Data and Business Analytics” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).

Student Testimonials

  • I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.

    GUSTAV LINDÉUS
  • The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.

    FRANCIS OKOH
  • SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.

    JELENA PENAVA
  • I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager

    INES BORCIC
  • I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.

    EMMANUEL ENUBUOGIDI
Overview
Fee
Prerequisites 
Programme structure

The course introduces students to sports marketing concept with actual and live examples. The aim of the course is to give sports marketing knowledge to students with knowledge, tools, examples and techniques. Basic topics and segments of sports marketing that students will address in this course are: what is sports marketing, best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.

Fee

The total fee* for the certificate is: 990 EUR

*There are no other hidden costs.

Prerequisites

There are no formal prerequisites for this certificate program.

Programme structure

 

– Chapter 1 Introduction to Sports Marketing
– Chapter 2 Main Definitions
– Chapter 3 Sponsorships / Partnerships
– Chapter 4 Media Rights in sports marketing
– Chapter 5 Digitalization in sports marketing
– Chapter 6 Strategy in sports marketing
– Chapter 7 Successful examples from different leagues / federations / clubs
– Chapter 8 Exercises/Study Cases

Purchase

To pay for the certificate go HERE.

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With our unique programs you will strengthen your strategic visionefficiency and leadership to manage today’s organizations.

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