Duration 6 weeks Language English Skill level Medium
Lectures 9 Diploma Yes Full Lifetime access
The course introduces students to sports marketing concept with actual and live examples. The aim of the course is to give sports marketing knowledge to students by providing various tools, examples and techniques.
Basic topics and segments of sports marketing that this course addresses are: what is sports marketing,best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.
The certificate program is delivered in cooperation with the Faculty of Economics & Business, University of Zagreb, Croatia that is a publicly recognized and accredited university with a double world-known accreditations AACSB and EPAS.
The Association to Advance Collegiate Schools of Business (AACSB) accreditation is known worldwide as the most highly esteemed form of accreditation an institution and its business programmes can earn. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. AACSB Accreditation is the benchmark of quality worldwide and most widely sought after by business schools—less than 5% worldwide have earned the achievement.
The Certificate in Sports Marketing will equip you with the skills to give your organisation a competitive advantage in any industry by using the knowledge to make decisions, extract business insights, and predict future trends in marketing related to sports.
This course provides a broad-based introduction to Marketing related to Sport. It does not matter if you are an athlete, sports administrator or a business professional with the interest in sports industry, if you are interested in sports marketing it is always important to know what is sports marketing, best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.
This certificate will bring you a diploma: “Certificate in Data and Business Analytics” that is delivered by SSBM Geneva and University of Zagreb, Croatia (AACSB, EPAS accredited).
I chose to study at SSBM, because it gives me flexibility to combine online and onsite learning.
The thing I like the most is definitely the possibility to organize studying time on my own, as well as the deadlines for all the projects. The whole program is very approachable and easy to follow.
SSBM truly offers high quality education. The course material allows you to apply academic theory to real-world examples from the global business world in an easy manner.
I am quite impressed with the program, most importantly the quality of the education and the professors. It has been wonderful and I would recommend the program. I also gained and increased my productivity as a manager
I chose SSBM as an excellent continuation of my education and combining my professional knowledge with theory and practice of the lectures. SSBM allows flexibility with my personal life and professional life as well as achieving my goals.
The course introduces students to sports marketing concept with actual and live examples. The aim of the course is to give sports marketing knowledge to students with knowledge, tools, examples and techniques. Basic topics and segments of sports marketing that students will address in this course are: what is sports marketing, best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.
The total fee* for the certificate is: 990 EUR
*There are no other hidden costs.
There are no formal prerequisites for this certificate program.
– Chapter 1 Introduction to Sports Marketing
– Chapter 2 Main Definitions
– Chapter 3 Sponsorships / Partnerships
– Chapter 4 Media Rights in sports marketing
– Chapter 5 Digitalization in sports marketing
– Chapter 6 Strategy in sports marketing
– Chapter 7 Successful examples from different leagues / federations / clubs
– Chapter 8 Exercises/Study Cases
We are “Experts in Business Education”. Our core values stand on:
We offer Swiss quality through unique Experience, Exchange, Everywhere and Engagement.
SSBM is a truly innovative and leading business and management school that aims at taking education to a new level!
We aim at providing a superior learning experience that will have a direct impact on your professional development.
With our unique programs you will strengthen your strategic vision, efficiency and leadership to manage today’s organizations.
Stay in touch with SSBM to receive our educational offers and promotions.
By submitting you agree to receive emails from SSBM.