The course introduces students to sports marketing concepts with actual and real-life examples. The aim of the course is to provide sports marketing knowledge to students with the usage of tools, examples and techniques. Basic topics and segments of sports marketing that the students will address in this course are: what is sports marketing, best examples from different territories and countries, sponsorships, partnerships, media rights, fun part of sports marketing, strategy in sports marketing, etc.more details
This course provides a broad-based introduction to Marketing in Sports.
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