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Cross Cultural Management

Zagreb Veslačka 2a, Zagreb, Croatia (Local Name: Hrvatska)

Course Name: Cross Cultural Management Course Lecturer: Alex Ekow Asampong, EDBA Course Description: Cross-Cultural Management plays a significant role in International Business because of the globalization and internationalization of companies. Culture influences international business in several ways and failing to understand such complexities could affect the growth of the business. By applying the scientific-practitioner approach, […]

Basics of Corporate Culture

Lecturer: Aco Momcilovic Description: In this webinar, we will discuss some theories of Corporate culture, how it is created, and its possible impacts on organizations. It is planned as an interactive session in which all participants will be able to share their experiences and examples. It is aimed at all mid to top-level managers, but […]

Is Metaverse Going to Disrupt the Internet World?

Topic: Is metaverse going to disrupt the internet world? Besides Facebook changing a name to Meta, Facebook announced it's going to hire 10,000 people in Europe to develop the "metaverse". Microsoft announced (Jan, 2022) to acquire for almost 70 billion USD Activision Blizzard, one of the leaders in gaming entertainment. That will be another building […]

Strategic Risk Management

Zagreb Veslačka 2a, Zagreb, Croatia (Local Name: Hrvatska)

Location: Zagreb campus Course name: Strategic Risk Management Program name: MBA Lecturer: M.Sc. Drazen Rajakovic ACCA, CIA Course description: Strategic Risk Management course consists of four modules outlining and combining modern theoretical concepts of risk management and strategy analysis with aim of educating students to be able to manage company strategic risks. Student will be […]

Sales and Marketing Integration

Zagreb Veslačka 2a, Zagreb, Croatia (Local Name: Hrvatska)

Location: Zagreb campus Course name: Sales and Marketing Integration Program name: MBA Lecturer: Ivana Nobilo, PhD Course description: The course introduces students to smarketing concept which stands for integration of sales and marketing. The aim of the course is to familiarize students with knowledge, tools and techniques needed to integrate sales and marketing through activities, […]

DBA Journey – make it happen

DBA Journey - make it happen by Iva Buljubašić, PhD The webinar will show the next topic: why enroll into DBA at SSBM, essential and insight tips for easier DBA journey and quick guide to manage every stage of DBA from Concept Paper to Research Proposal. Registration Link: https://us02web.zoom.us/meeting/register/tZ0lcuivqDwsGNHPzAszOSz02D0AJoIjSxnx

Customer Experience

In the June 2022 edition of Digital Cafe, Damir Gavran SSBM Geneva faculty (Data driven marketing certificate program and Digital transformation MBA program) will take you through the basics of Customer experience, explaining what it is and how it benefits organization. This time SSBM will have the great pleasure to host Digital Cafe speakers from […]