SSBM Geneva News

New Book Launch by SSBM Professors

Titled “Franchise Business – From Idea to Success” this remarkable manual is authored by Dr. Ljiljana Kukec, with Dr. Saša Petar as the co-author. The grand unveiling transpired at the meeting of the Franchise Club, held within the elegant premises of the Swiss School of Business and Management in Zagreb. This event marked a significant contribution to the burgeoning popularity of franchise businesses. Dr. Ljiljana Kukec, an internationally renowned expert...
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